It’s the process of finding words and phrases people type into Google, Yahoo!, Bing, etc. It’s crucial in finding niches, promoting products, and driving customers to your site.
A keyword search tool is a software program which assists in your search for popular, yet low-competition phrases. These tools help you gain a competitive edge over other affiliate/online marketers whom are promoting exact or similar products that you are.
They also help you brainstorm ideas to find profitable niches within a popular market.
In this tutorial, I will demonstrate how to find keywords for a potential niche with the extremely powerful keyword search tool Jaaxy.
This tool requires a subscription: $19/month for Pro, and $49/month for Enterprise. You can create a trial account which allows you to perform 30 searches, essentially giving you a test run.
If you want to learn-and-do while following along with this tutorial, then create a free trial account. You’ll get a much better feel of this tool if do this. Don’t worry about pulling out your credit card. You won’t get asked for it when you sign up.
If you’re looking for information on a free keyword tool, then you can go to my tutorial on Google Adwords Keyword Planner.
Keyword Research Example
In this tutorial we’re going to research keywords for the popular card game “Cards Against Humanity.”
But first, I’ll provide a breakdown of Jaaxy and its features. Click here if you want to skip over the overview and head straight to the tutorial.
The primary focus of this is to show you how to search for keywords with Jaaxy. I will go over and provide screenshots of each feature in the breakdown below.
Jaaxy is chock full of features which will help you reach a top ranking in the SERP (Search Engine Results Page). These features automate your research, saving you vast amounts of time compared to doing them manually.
Best of all, they’re in a centralized location. You can brainstorm a list of powerful keywords, save these lists, check your website’s ranking, and do some reconnaissance on your competition all in one place.
This is self-explanatory, but this menu contains a list to the Search, Site Rank, Training, and Affiliate Program pages.
This is where you do the the bulk of your keyword research. Below is an explanation of each tab within Search.
Contains a text box to type in your keyword ideas. Once entered, it will give you list of key phrases based on what you originally typed in. It also contains and other valuable data to help you determine whether or not you should use a keyword idea.
This feature works much like Google Instant (Bing and Yahoo also have a similar feature), but lists the results on a single page. It contains a handy slider bar, making navigation of this page much easier. I provide an example on how to manually do the Alphabet Soup technique in my Google Keyword Planner tutorial.
Provides a place where you can manage your keyword lists. You can edit, delete, or export them to a text file or in .csv (spreadsheet) format. Create as many lists as you want, there’s no limit!
Contains a list of every keyword you typed in. It gives you information on the type of search (Keyword, Alphabet Soup, Search Analysis, etc.), details (phrase, url, or search engine), and the time/date of your search.
This feature gives you insight on who you’re competing against for a keyword in Google, Bing, and Yahoo. You can get a lot of information about your competitors, and come up with ideas on how to do it better. I feel like I’m engaging in espionage when I use this tool…which is technically the case. But, all’s fair in love and war, right? 😉
You’re life is now easier when it comes to searching for an affiliate program. Type something in, and this nifty gadget will give you a list of programs, site links, commission rates, and more. Search for a program from one of the four major affiliate networks: Commission Junction, Link Share, Digital River, and Click Bank.
Provides you with a list of topics that are trending on Google Trends, Yahoo Buzz, Alexa Topics, Amazon Best Sellers, and Twitter Trends. Trending keywords can be placed in your queue to perform keyword research. Click the black circle with the “+” sign to add the key phrase to the list. You can also add your own ideas into the Brainstorm queue.
Site Rank (Main Menu)
This allows you to see how your site/page is ranking for a keyword in the SERP. It will show the position and page your page is on, and how many positions it moved. Your site has to rank within the first 20 pages in order to return any data. The site rank page will later come into play as your site matures and gains authority.
Training (Main Menu)
Contains 4 training videos on how to use Jaaxy. These videos are very helpful in learning all about this powerful research tool.
Affiliate Program (Main Menu)
Gives you information about the Jaaxy affiliate program. Your affiliate links and stats are found here.
Keep in mind, you don’t have to follow these exact steps. Start wherever you like, and just run with it!
Step 1: Enter Your Keyword
The keywords page opens up once you’ve signed in. In the search bar type, “Cards Against Humanity,” and and press ‘Enter’ or click the ‘Find Keywords’ button. Within seconds Jaaxy pulls up a list of phrases related to what you originally typed in.
Notice the numbers and data next to the phrases. These bits of information will tell you whether or not a keyword is worth pursuing.
If you want to read about the information each column gives you at a later time, go ahead and skip to Step 2.
The numbers this column displays the number of average searches the keyword is searched per month. This number is compiled from multiple search engines (Google, Yahoo!, Bing, etc.).
Numbers in this column indicate the amount of monthly traffic the phrase can potentially bring to your website. Choose keywords which have a number of 50+ in this column.
QSR (Quoted Search Results)
The numbers listed here are the sites competing for that exact key phrase. Look for numbers below 300.
KQI (Keyword Quality Indicator)
This column tells you if there is low or too much competition for a word. Green is awesome, yellow is so-so, and red…well, meh.
The SEO column shows the word’s score based on the amount of traffic and competition. The higher the number for the phrase the better your chances of your site getting ranked on the first page when using that keyword.
This tells you if you can use a key phrase as a name for a website. It will show if the name is available under a .com, .net, or .org domain.
For example, sifting through the list of phrases you see “cards against humanity sale.” It gets a decent amount of monthly searches, and the traffic potential is decent as well. All three domains are available, and you decide to go with a .com domain. Therefore you purchase the domain, “cardsagainsthumanitysale.com.”
Look through the list, and check each box next to the keyword you want to save.
Click the “Save to list” button, and a “Save Keyword List” box appears. You have the option of creating a new list, or adding to an existing list you made earlier. We’ll create a new list with the “New List” button which is selected by default. Name it “Cards Against Humanity,” and click the “Save” button.
On the main page you’ll see a little green box with with the letter “L” next to the keywords. This informs you those phrases have been saved. Hover your pointer over the green box and a black popup bubble will tell you which list that word is saved in.
Step 3: Digging Deeper
At this point you should have built a nice list of phrases you can use for your site. But, you want a few more ideas on a certain phrase. Click the keyword “cards against humanity sale” and Jaaxy will bring up another list of words related to the key phrase you just typed in. If you see other keywords you like, then repeat Step 2, except click “Existing List” and save it to the one you previously created.
You can get very specific by repeating this process over and over again. I see two more words that interest me, so I’ll save them.
To view your keyword lists click the “Saved Lists” tab, then click the “View” button to expand it. My list may vary slightly from yours because I saved some keywords which didn’t fit into the screenshot. Anyhoo, your list is now open. Here, you can make any changes needed, and come back to your list(s) at anytime.
Once you’ve mined for keywords with Jaaxy on your own, you’ll truly notice how it speeds up and simplifies the process. This is an excellent tool for those who are serious about online marketing. Go here if you want to read my review on it.
Questions & Comments
I hope you found this tutorial useful. If you have any comments, or questions about a feature, post them below!