Mynt launched in 2014, and was backed by the former multi-level-marketing (MLM) company MonaVie. This company created a large buzz and a lot of hype prior to the new brand’s launch.
They targeted the Gen C crowd to market their product to, and convert into independent distributors. Gen C, also known as the Y Generation are a group of people ages 18-34 whom are highly into social media, and other modern day technology.
In 2015, they teamed up with Jeunesse which now owns the Mynt brand.
Mynt produced health and fitness products containing all natural ingredients. Their products contained no sucralose, were non-gmo, and were soy and gluten free. These products included:
Core: A product which included protein powders for post workouts, and herbal supplements for body cleansing. If you’ve heard of the “Corein8 Challenge,” then you may know that it was an 8 week detox program designed to get you on track to a healthy lifestyle.
EMV: An energy drink line which had a juice blend from a variety of a variety of fruits and leaf extracts. Several flavors were available.
MonaVie Juice: Sold in what appeared to be wine bottles. This health drink consisted of a blend of fruit juices, with açai being its main ingredient. Like wheat grass juice, you drink these in shots.
What Really Happened
About a year after the Mynt launch, MonaVie went into foreclosure after it defaulted on an $182 million loan they took out in 2010. The company also opened up an employee stock ownership plan (ESOP) valued at nearly the same amount that same year. In the end, the stock lost over 99% of its value; Jeunesse acquired the defunct company for pennies on the dollar.
Can I Still Buy the Products?
It doesn’t seem that way, at least for the Core and EMV lines. I found a couple of websites which had Mynt products listed, but they timed out when I tried to add them to my cart. These sites could very well be abandoned by former distributors who have since moved onto other ventures. Essentially, I ran into a dead end.
I did find MonaVie juice bottles sold in units of four on amazon for the amazing low price of only $270 (sarcastic); bottles are also sold on ebay.
The Jeunesse transition site claims that MonaVie products such as are still available if you sign up as a Distributor, or a Wholesale Customer.
They also provided website links to products from the defunct MLM company, but I was taken to Jeunesse’s homepage after clicking them. The transition page was up the other day, but the link now reroutes. I had to bring up a cached version of the site in order to see any information about MonaVie.
Jeunesse and their distributors are selling similar products under different brand names: Reserve, 30ml juice packets; Nevo, which are energy drinks; and Zen, a line of protein powders, detox supplements similar to Core.
My Final Opinion
Since MovaVie took out the loan in 2010, it seems they began facing financial difficulty after the housing bubble collapsed. Despite putting a lot of hype into Mynt, the company couldn’t save itself from financial ruin. I don’t have all the details which lead to MonaVie’s demise. One thing is for sure: They’re now an MLM company gone bust.
While there are legitimate MLM companies that have been around for years, I still hold the view that this business model are, for the most part, a sinking ship. The products are often overpriced if purchased at retail, the success rate is abysmal, and most independent distributors barely make a profit; if at all. Always tread with caution when considering to join a pyramid like business, because the people at the bottom almost always get screwed over.
This is why I prefer affiliate marketing over just about anything else. It’s stable, you can choose what you want to promote, and there are tons of reputable companies you can work with.
Comments or Questions?
If you’re currently or have been an independent distributor for an MLM company, please share your story!